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Yash (Indian Millennial Dad)'s avatar

Insightful analysis, Utsav. Thanks for sharing. Regarding the question at the end, here's what I think.

Maybe, the creators you mentioned are going for the expansion of their personal brand and not explicitly the business brand that they are currently known for. After all, once their basic needs are met, what most people desire is fame/power. And a growing personal brand with a dedicated audience does seem like winning this Game of Thrones in a way.

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Utsav Mamoria's avatar

Thanks for taking the time to read Yash! Glad that this resonated with you.

I get what you’re saying, but our base assumption here is that their want of money is satisfied, which is why they’re looking for fame / power. But most brands, especially founder led ones, are not leader brands, but challenger brands. So they have a lot more room to grow, and I feel that their want for money is not satisfied.

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